← All chaptersChapter 6 of 8

Writing, translating, and creative collaboration

You use ChatGPT for communication and creativity without losing your own voice, source material, or responsibility.

After this chapterAfter this chapter, you can iteratively develop a text or creative concept and prepare it responsibly for the intended audience.
Your progress0 of 48 lessons
6.1

From first draft to your own voice

Use AI as a starting point and consciously do the final editing.

An initial AI draft is often generic. Give examples of your own tone, words you do and do not use, and the purpose of the text. Ask for a draft and edit any sentences that sound too slick, exaggerated, or impersonal yourself.

Do not add invented personal experience. Your voice emerges through real choices, examples, and formulations, not just by asking for it to be 'more human.'

  • Target audience and purpose
  • Example of your own tone
  • No invented experience
  • Human final editing
How you can use this

Personal use: a personal invitation. Study: your own reflection remains your own work. Work: a recognizable team update. Entrepreneurship: a brand voice based on real business values.

Try this prompt
Write a first version of [text] for [audience]. Use these tone examples: [examples]. Avoid [words/style]. Do not invent personal experiences or facts.
Knowledge check

An AI draft for your association’s message starts with a personal memory you never provided. How do you make the text your own?

Your practical exercise

Generate a text and rewrite at least three sentences yourself. Briefly explain why your version fits better.

6.2

Tone and audience

Adjust word choice, detail, and structure without changing the facts.

The same message can be conveyed in a warm, formal, simple, or technical way. Describe who reads it, what relationship exists, and what the reader should know or do next.

When asking for a rewrite, specify that facts, amounts, and conditions must stay the same. Check whether a change of tone unintentionally alters a promise or the seriousness of the message.

  • Who reads
  • Relationship
  • Desired action
  • Keep facts
  • Tone must not distort meaning
How you can use this

A price change for regular customers requires a different tone than an internal technical note, but the same amount remains valid.

Try this prompt
Rewrite for [target audience] in a [tone] tone. Keep facts, figures, conditions, and desired action exactly. Mark every substantive change.
Knowledge check

You ask for a friendlier version of “Reply by Friday.” ChatGPT writes “Reply whenever it suits you.” What has changed?

Your practical exercise

Rewrite a text for two target audiences and compare which facts remained identical.

6.3

Translating with context

Use ChatGPT for a translation draft and have important or specialized text checked.

Specify target language, region, audience, tone, and terms that must remain unchanged. A Belgian French text can sound different from communication for France.

ChatGPT is not automatically better than a specialized translation tool or translator. Check names, amounts, technical terms, ambiguity, and legal consequences. For important publications, use a native speaker or professional translator.

  • Target language and region
  • Audience and tone
  • Fixed terminology
  • Human review when the stakes are significant
How you can use this

Work: a short customer email. Study: understand a passage but follow the rules when quoting it. Entrepreneurship: a Dutch/French draft with verified product terminology.

Try this prompt
Translate to [language/region] for [audience]. Retain [names/numbers/terms] exactly. Give difficult or ambiguous passages separately and explain your choice.
Knowledge check

An important customer text has been translated. ChatGPT translates it back and produces roughly the original text. One technical term remains uncertain. What do you do?

Your practical exercise

Translate a short fictional text. Compare names, numbers, negations, and five key terms with the original. A back-translation may flag a discrepancy, but also check important specialist terms with someone who has sufficient language skills or against a reliable terminology source.

Guided practice · then try it yourself

Add a practice file and check its contents

This exercise uses a text file containing fictional arrangements. File or image uploads may be available on your free account, but access and usage limits can vary. The text route below lets you practise the same content checks without attaching a file.

  1. Open oefenbericht.txt yourself and read its three sentences. They describe a walk on Sunday at 10 am, a meeting point that is not yet known and confirmation by Friday.
  2. Start a new chat. Look near the input field for the option to add a file, if available. Select only oefenbericht.txt and wait for the file to be added. Check the displayed filename before sending.
  3. If uploading is unavailable or you reach a usage limit, copy the three sentences from the opened file and paste them below the task that follows.
Use only the supplied practice message, either as a file or as pasted text. Give three bullet points: the time, the meeting point and the requested response. Mark what is missing. Do not invent arrangements.

Compare each bullet point yourself with the opened file. A visible filename does not prove that the content has been processed correctly. If ChatGPT cannot read the contents, use the text route. Record which route you actually used for the exercise.

Optional image exercise: if available, attach your own photo of a few everyday objects, without people or sensitive information. Ask: “Describe what is visible and state what you cannot see with certainty.” Compare the objects, quantities and colours yourself. If the image is unclear, provide a clearer one. If you cannot attach an image, record that you have not yet practised image input. Pasting text is not an exercise in image analysis.

View the answer and assessment criteria
ItemAnswer to check against
TimeSunday at 10 am.
Meeting pointNot yet known; do not fill in a location.
ResponseConfirm by Friday whether you are joining.

For the photo, assess only what you can compare with the image yourself. A convincing explanation about something outside the image is not an observation.

6.4

Images and multimodal input

Indicate which part of an image is important and what conclusion you need.

When image input is available, ChatGPT can discuss screenshots, photos, or diagrams. Point out the relevant area and provide context. An image may be blurry, incomplete, or misleading.

Do not upload an identity document, medical photo, or confidential business information without necessity and appropriate safeguards. Have critical observations confirmed by a human or expert.

  • Point out the relevant area
  • Provide context
  • Check image quality
  • No sensitive upload without necessity
How you can use this

Personal use: explain a device menu. Study: discuss your own diagram. Work: analyse a non-sensitive screenshot of an error message.

Try this prompt
Look at this image. Focus on [area]. First describe only what is visible, then separate possible interpretations and ask questions about missing context.
Knowledge check

An error code is blurry in your non-sensitive screenshot. ChatGPT still gives an exact code. Which next step helps most?

Your practical exercise

Use a harmless photo or screenshot. Ask for observations first and possible explanations only afterwards.

6.5

Social media and longer texts

Build from a true core message and assess channel, evidence, and risk.

For a post, blog, or presentation, a structure is useful: audience question, key message, evidence or example, and next step. Do not just ask for presumed keywords; without real search data, those are hypotheses.

Multiple text variants can be tested later. Do not publish any statistics, customer stories, or quotes without checking and obtaining permission where necessary.

  • Core message
  • Real example
  • No made-up statistic
  • Search term as hypothesis
  • Pre-publication check
How you can use this

Entrepreneurship: a blog draft based on real customer questions. Study: a presentation with verifiable sources. Personal use: a clear club announcement.

Try this prompt
Create a structure for [publication]. Target audience question: [question]. Key message: [message]. Use only this evidence: [source material]. Mark ideas that still need to be tested or verified.
Knowledge check

ChatGPT suggests search terms for your blog and calls them “the most popular” without showing data. How do you handle that?

Your practical exercise

Create a short piece for publication and mark every sentence containing a fact, opinion, promise, or call to action.

6.6

Developing creative ideas

First think of different directions, then choose using clear criteria.

First ask for different directions without choosing too quickly. Then set criteria and select. This prevents the first plausible idea from automatically winning.

Creativity does not exempt you from rights or reality. Check that ideas do not rely too heavily on a recognizable existing work, brand, or person, and add your own choices.

  • First broaden
  • Then determine criteria
  • Select and combine
  • Check rights and originality
How you can use this

Personal use: a party theme. Study: three presentation formats. Entrepreneurship: several solutions to a customer problem before choosing your branding.

Try this prompt
Think of eight clearly different directions for [goal]. Group them. Then propose four selection criteria and combine the best elements into two concepts.
Knowledge check

You have eight ideas for a neighbourhood activity. Some sound fun, but the budget is small and the activity must be indoors. How do you select?

Your practical exercise

Generate eight ideas, eliminate four based on explicit criteria, and improve the two best with your own input.

Worked example

A warm text with your own message

Fictional practice material; incorrect answers have been created deliberately for this exercise.

A fictional personal-use exercise for a book swap. Fixed practice details: Saturday at 15:00 in room C; no more than three books per participant; confirm attendance before Thursday.

Input

Write a warm invitation. Preserve the time, place, maximum, and reply deadline. Do not invent personal experiences.

First practice answer

Book swaps have been my greatest passion for years! Come to room C on Saturday afternoon with as many books as you like. This deliberately imperfect answer sounds warm but changes the content.

Check

The passion is invented, the 15:00 start time and deadline are missing, and the maximum has disappeared. Follow-up instruction: remove the experience and restore all the arrangements. My own editing adds only a simple, welcoming opening sentence.

Improved version

Would you like to discover a different book? We are organizing a book swap on Saturday at 15:00 in room C. Bring no more than three books and confirm before Thursday whether you will join us.

Try it yourself

Make the final version more formal without changing the four arrangements.

View the model answer

A book swap will take place on Saturday at 15:00 in room C. Each participant may bring no more than three books. Confirm before Thursday whether you will attend. Check: the tone has changed, but the time, place, maximum, and deadline are preserved.

Chapter assignment

Bring everything together

Create a communication message in two iterations, check facts, and consciously rewrite at least three sentences in your own voice.

Maximum 10,000 characters per note.

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