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Writing, translating, and creative collaboration

You use ChatGPT for communication and creativity without losing your own voice, source material, or responsibility.

After this chapterAfter this chapter, you can iteratively develop a text or creative concept and prepare it responsibly for the intended audience.
Your progress0 of 48 lessons
6.1

From first draft to own voice

Use AI as a starting point and consciously do the final editing.

A first AI text is often general. Provide examples of your own tone, words you do and do not use, and the purpose of the text. Request a draft and edit yourself sentences that sound too smooth, exaggerated, or impersonal.

Do not add invented personal experience. Your voice emerges through real choices, examples, and formulations, not just by asking for it to be 'more human.'

  • Target audience and purpose
  • Example of your own tone
  • No invented experience
  • Human final editing
This is how you can use this

Private: personal invitation. Study: own reflection remains own work. Work: recognizable team update. Entrepreneurship: brand voice based on real business values.

Try this prompt
Write a first version of [text] for [audience]. Use these tone examples: [examples]. Avoid [words/style]. Do not invent personal experiences or facts.
Quick knowledge check

What truly makes the text more personal?

Your practical assignment

Generate a text and rewrite at least three sentences yourself. Briefly explain why your version fits better.

6.2

Tone and audience

Adjust word choice, detail, and structure without changing the facts.

The same message can be conveyed in a warm, formal, simple, or technical way. Describe who reads it, what relationship exists, and what the reader should know or do next.

When rewriting, ensure that facts, amounts, and conditions remain the same. Check if a different tone does not unintentionally change the promise or seriousness.

  • Who reads
  • Relationship
  • Desired action
  • Keep facts
  • Tone must not distort meaning
This is how you can use this

A price change for regular customers requires a different tone than an internal technical note, but the same amount remains valid.

Try this prompt
Rewrite for [target audience] in a [tone] tone. Keep facts, figures, conditions, and desired action exactly. Mark every substantive change.
Quick knowledge check

What is not allowed to change silently in a key change?

Your practical assignment

Rewrite a text for two target audiences and compare which facts remained identical.

6.3

Translating with context

Use ChatGPT for a translation draft and have important or specialized text checked.

Specify target language, region, audience, tone, and terms that must remain unchanged. A Belgian French text can sound different from communication for France.

ChatGPT is not automatically better than a specialized translation tool or translator. Check names, amounts, technical terms, ambiguity, and legal consequences. For important publications, use a native speaker or professional translator.

  • Target language and region
  • Audience and tone
  • Fixed terminology
  • Human review in case of impact
This is how you can use this

Work: a short customer email. Study: understand a passage but quote according to the rules. Entrepreneurship: NL/FR concept with controlled product terms.

Try this prompt
Translate to [language/region] for [audience]. Retain [names/numbers/terms] exactly. Give difficult or ambiguous passages separately and explain your choice.
Quick knowledge check

When is extra translation control necessary?

Your practical assignment

Translate a short non-sensitive text and then back-translate five terms to detect loss of meaning.

6.4

Images and multimodal input

Indicate which part of an image is important and what conclusion you need.

When image input is available, ChatGPT can discuss screenshots, photos, or diagrams. Point out the relevant area and provide context. An image may be blurry, incomplete, or misleading.

Do not upload an identity document, medical photo, or confidential business information without necessity and appropriate safeguards. Have critical observations confirmed by a human or expert.

  • Point out the relevant area
  • Provide context
  • Check image quality
  • No sensitive upload without necessity
This is how you can use this

Private: explanation of a device menu. Study: discuss your own diagram. Work: analyze a non-sensitive screenshot of an error message.

Try this prompt
Look at this image. Focus on [area]. First describe only what is visible, then separate possible interpretations and ask questions about missing context.
Quick knowledge check

What can be interpreted?

Your practical assignment

Use an innocent photo or screenshot. First ask for observations and only afterwards possible explanations.

6.5

Social media and longer texts

Build from a true core message and assess channel, evidence, and risk.

For a post, blog, or presentation, a structure is useful: audience question, key message, evidence or example, and next step. Do not just ask for presumed keywords; without real search data, those are hypotheses.

Multiple text variants can be tested later. Do not publish any statistics, customer stories, or quotes without checking and obtaining permission where necessary.

  • Core message
  • Real example
  • No made-up statistic
  • Search term as hypothesis
  • Publication control
This is how you can use this

Entrepreneurship: blog concept based on real customer questions. Study: presentation with verifiable sources. Private: clear association announcement.

Try this prompt
Create a structure for [publication]. Target audience question: [question]. Key message: [message]. Use only this evidence: [source material]. Mark ideas that still need to be tested or verified.
Quick knowledge check

What is an AI-generated search term without data?

Your practical assignment

Create a short publication and mark each sentence that contains a fact, opinion, promise, or call.

6.6

Developing creative ideas

Use divergent thinking for options and convergent thinking for selection.

First ask for different directions without choosing too quickly. Then set criteria and select. This prevents the first plausible idea from automatically winning.

Creativity does not exempt you from rights or reality. Check that ideas do not rely too heavily on a recognizable existing work, brand, or person, and add your own choices.

  • First broaden
  • Then determine criteria
  • Select and combine
  • Check rights and originality
This is how you can use this

Private: theme for party. Study: three presentation formats. Entrepreneurship: multiple solutions for a customer problem before choosing your branding.

Try this prompt
Think of eight clearly different directions for [goal]. Group them. Then propose four selection criteria and combine the best elements into two concepts.
Quick knowledge check

Why broaden first?

Your practical assignment

Generate eight ideas, eliminate four based on explicit criteria, and improve the two best with your own input.

Chapter assignment

Bring everything together

Create a communication message in two iterations, check facts, and consciously rewrite at least three sentences in your own voice.