Recognize dependencies and critical paths
A good task structure shows what needs to be proven or chosen first.
Create a dependency map before execution. Note which information is needed for each decision and which step is blocked when that information is missing. For example, a marketing plan can only propose a channel budget once the target group, capacity, and measurement goal are sufficiently clear.
Ask ChatGPT to flag missing links, but check for yourself whether the sequence reflects reality. Start with decisive uncertainties that are inexpensive to investigate: first examine what could rule out a direction before investing substantial effort in developing it.
In a schedule with known task durations and dependencies, a critical path is the path with the longest total duration, which determines the earliest finish date. A dependency map without durations is not yet a calculated critical path. In the chapter example, you first practise with a small schedule for which all the information is provided.
- Decision per phase
- Required information
- Blocking uncertainty
- Cheapest decisive test first
First test whether customers recognize the problem before developing a full campaign or solution.
Create a dependency map for [goal]. For each decision, provide: required information, current status, cheapest valid test, consequence of failure, and which later steps are thereby omitted.Draw five dependencies for your own project and choose the first valid test.